How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 15:36
Place
Perception
Good marketing is doing this well.
Rampant cybercriminal group targets US airlines - CNN
Processes
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Do older women know what they want?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Microsoft lays off hundreds of WA workers, weeks after companywide cuts - The Seattle Times